The basis of company Nissan

Company Nissan has entered into a market with a break-even sales level reaching figure impressing for those years - 20000 cars in a year.


1911
The history of company Nissan begins with opening the automobile factory Kwaishinsha Co. created in 1911 by the pathbreaker of the Japanese automobile industry by Mr. Masuhiro Hasimoto (Masujiro Hashimoto) in area Azabu-Hiro (Azabu-Hiroo) of Tokyo.
Later the passenger car of own design which in a year debuted in the market under name Dat Car has been let out small, similar to a box. Its{his} maximal speed made 32 km/hours. Name Dat represents an abbreviation from the first letters of surnames of three basic patrons of art of Mr. Hasimoto: (Kenjiro Den), (Rokuro Aoyama) and (Meitaro Takeuchi). Except for it{this} name Dat in the Japanese language means « alive, quick ».

1933
Official date of creation of company Nissan is on December, 26th, 1933 when company-predecessor Jidosha Seizo Co has been formed., Ltd. With the authorized capital in 10,000,000 ¥. By the president of the company Mr. Joshisuke Ajkava (Yoshisuke Aikawa) has been appointed

1934
On June, 1st, 1934 the name of the company has been changed on Nissan Motor Co., Ltd. Export of first cars Datsun to Asia, Central and South America in quantity of 44 cars has begun.
Construction of first factory Nissan - Yokohama Plant has been completed.

1935
First passenger car Datsun has descended from the conveyor of factory Yokohama in April, 1935. At that time Nissan has passed to use of accessories only the Japanese manufacture and has established{installed} press for manufacture of panels of a body, that having put an end to manual processing of metal sheets.
The first corporate symbolics has been accepted: the circle of red color symbolized a rising sun, blue color - the sky. The slogan of that time - « Sincerity brings success ».